Jay-Z takes over NY art gallery for video shoot

Jay-Z took over a New York art gallery on Wednesday to film a music video for his new song Picasso Baby by rapping the track over and over again for six hours.

The rapper staged the performance art piece at the Pace Gallery in front of members of the public and celebrity fans, like director Judd Apatow and artist George Condo, rhyming in 45-minute spurts before taking mini breaks, reports Complex.com.

The whole event was filmed by director Mark Romanek and is said to have been inspired by artist Marina Abramovic’s recent exhibition at Manhattan’s Museum of Modern Art (MoMA), where she sat in the building’s atrium for two full months as part of her show Marina Abramovic: The Artist Is Present.

 



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