KUWAIT CITY, April 23, 2014 /Emag.co.uk/ —
With viewership at its annual peak during Ramadan, Alwatan’s celebrity packed line up of programs is a “must” for media buyers in the region
Alwatan will launch their Ramadan schedule on the 27th of April at the Salwa Ballroom in Kuwait at 8:30pm, unveiling their 13 new programs featuring stars such as Elham Al Fadala, Haya Abdulsalam, Dawood Hussien, Mays Hamdan, Bashar Al-Shatti, Fatma Al Safi, Zahra Al Kharji, Khalid Amin, Jassim Al Nabhan, Mona Shadad, Mohammed Al-Ojaimi, and Buthayna Al Raeesi.
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With original dramas and comedy, Alwatan’s Ramadan TV promises to be some of the most watched television during the Ramadan period. Programming also includes cooking shows, talk shows, religious shows and the animation sitcom “Bu Qatada & Bu Nabeel“, always Alwatan’s highest rated show and now entering its eight season.
The strength of this season’s programs signals Alwatan’s increasing commitment to becoming the home of some of the most watched television in the Gulf.
Television ratings during Ramadan remain high well into the night, making the season a “golden” period for networks. According to the market research firm Ipsos, television figures typically rise across the Middle East by around 30% during the first two weeks of Ramadan.
Last Ramadan Alwatan was the highest rated channel amongst Kuwaitis in Kuwait. In January it was rated the most watched channel in Kuwait. It also retained 9 of the top 10 most watched shows in Kuwait.
“We know that the time families spend together at Ramadan is special and our line up this year is going to be a magnet for audiences across the GCC.”
Majed Al Asfour, General Manager Alwatan.
Like ad breaks during the Superbowl, the cost of a 30-second advertisement during peak Ramadan viewing hours is at a premium, sometimes more than double the normal rate. According to the Pan Arab Research Center, the amount spent in 2012 for Ramadan television advertising exceeded a forecast of US$420 million, out of an estimated $1.98 billion for the total Arab television advertising market for the same year. Brands such as Zain, Pepsi and Mobily usually top the list of advertiser in Saudi. In 2012, Pepsi spent $91 million on Pan-Arabic television spots, Coke $40 million, and telephone companies like Vodafone and Etisalat spent between $40 and $50 million each.
ABOUT THE EVENT
The live event will be held at the Salwa Sabah Al-Ahmad Theater & Hall in the Marina Hotel, Salmiya, Kuwait on the 27th April, beginning at 20:30.
SPEAKERS AND PRESENTERS
Majed Al Asfour General Manager
Hani Al Wazzan Main News Anchor
Amar Maarafie Host of Daily Business Show
Amani Al Bloushi Host of Spotlight (Variety Show)
Hessa Al Loughani Host of Banat w Bas (Fashion Show)
Eman Najem Co-Host of Night Show (Taw El Lail)
Bassam Al Othman Co-Host of Night Show (Taw El Lail)
Taleb Al Shareef Host of Extra-Time
Asmaa Seif Co-Host of Morning Show
Jassim Al Abwa Co-Host of Morning Show
SOURCE Alwatan TV