LONDON, May 14, 2014 /Emag.co.uk/ — Reportbuyer.com has added a new market research report:
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Fast growth in the Asia-Pacific countries and growing number of convenience stores, which is increasing brand visibility, are the major factors contributing to the growth of global breakfast cereals market. Increasing per capita income in developing countries is also supporting the market growth.
The report covers in-depth analysis breakfast cereals market, by product segment (Hot cereals and Ready-to-Eat Cereals) for the period from 2010 to 2019. In addition, the current market dynamics including the drivers, restraints, trends and recent developments have been captured throughout the report. The market for the major countries in each of the four regions, North America, Europe, Asia Pacific and Rest of the World includes historical and forecasted market sizes (2010-2019), both in terms of volume and value, and market shares by company and distribution channel. North America region covers the scenario in the US, Canada and Mexico. Europe region covers the scenario of the UK, Germany, Italy, France and Spain. Asia-Pacific region highlights the scenario in Australia, Japan, South Korea, India and China.
The Competitive Landscape section of the report includes the global market shares of the leading companies and the competition in the clustered markets: Mature, Established and New Market. Each of these cluster represent the present competitive landscape for the companies operational in them. Some of the major players in this market are Kellogg’s, General Mills, Cereal Partners Worldwide, PepsiCo, Post Holdings, Weetabix and others. The company profiles include attributes such as company overview, financial performance, and strategic developments.
Table of Content
Chapter 1 Preface 11
1.1 Report Description 11
1.2 Scope and Definition 11
1.2.1 Product segments covered in the report 11
1.2.2 Regions covered in the report 11
1.3 Research Methodology 11
Chapter 2 Executive Summary 13
Chapter 3 Breakfast Cereals – Market Overview 16
3.1 Introduction 16
3.2 Drivers 17
3.2.1 Fast growth in Asia Pacific breakfast cereal market to drive the global market 17
3.2.2 Growing number of convenience stores are increasing brand visibility and changing breakfast habits in emerging markets 17
3.3 Restraints 18
3.3.1 Sourcing of palm oil is developing into big threat for cereals manufacturers 18
3.3.2 Availability of alternative breakfast options undermines market growth 18
3.4 Opportunities 19
3.4.1 New tastes and new consumer groups offer market growth opportunities 19
3.5 Challenges 19
3.5.1 Expensive production of gluten-free products is expected to increase production cost 19
3.5.2 Rising energy and commodity prices pose a big challenge for the market 20
3.6 Porter’s five forces analysis 22
3.6.1 Bargaining power of suppliers 22
3.6.2 Bargaining power of buyers 23
3.6.3 Threat of new entrants 23
3.6.4 Threat from substitutes 23
3.6.5 Degree of competition 23
Chapter 4 Breakfast Cereals Market: By Product 24
Chapter 5 Breakfast Cereals Market: By Region 27
5.1 North America 28
5.1.1 United States 30
5.1.1.1 Market Overview 30
5.1.1.2 Competitive Landscape 32
5.1.2 Canada 35
5.1.2.1 Market Overview 35
5.1.2.2 Competitive Landscape 36
5.1.3 Mexico 39
5.1.3.1 Market Overview 39
5.1.3.2 Competitive Landscape 41
5.2 Europe 43
5.2.1 United Kingdom 44
5.2.1.1 Market Overview 44
5.2.1.2 Competitive Landscape 46
5.2.2 Germany 49
5.2.2.1 Market Overview 49
5.2.2.2 Competitive Landscape 51
5.2.3 France 53
5.2.3.1 Market Overview 53
5.2.3.2 Competitive Landscape 54
5.2.4 Italy 56
5.2.4.1 Market Overview 56
5.2.4.2 Competitive Landscape 59
5.2.5 Spain 60
5.2.5.1 Market Overview 60
5.2.5.2 Competitive Landscape 63
5.3 Asia Pacific 64
5.3.1 Australia 67
5.3.1.1 Market Overview 67
5.3.1.2 Competitive Landscape 69
5.3.2 Japan 72
5.3.2.1 Market Overview 72
5.3.2.2 Competitive Landscape 74
5.3.3 South Korea 77
5.3.3.1 Market Overview 77
5.3.3.2 Competitive Landscape 79
5.3.4 China 80
5.3.4.1 Market Overview 80
5.3.4.2 Competitive Landscape 82
5.3.5 India 85
5.3.5.1 Market Overview 85
5.3.5.2 Competitive Landscape 87
5.4 Rest of the World 89
5.4.1 Brazil 90
5.4.1.1 Market Overview 90
5.4.1.2 Competitive Landscape 92
5.4.2 Russia 93
5.4.2.1 Market Overview 93
5.4.2.2 Competitive Landscape 96
5.4.3 Turkey 97
5.4.3.1 Market Overview 97
Chapter 6 Competitive Landscape 99
6.1 Company market share 99
6.2 Company presence across different markets 100
Chapter 7 Company Profiles 103
7.1 Kellogg Co. 103
7.1.1 Company Overview 103
7.1.2 Products & Segments 103
7.1.3 Financial Performance 104
7.1.4 Strategic Developments 104
7.2 General Mills 105
7.2.1 Company Overview 105
7.2.2 Products & Segments 105
7.2.3 Financial Performance 106
7.2.4 Strategic Developments 106
7.3 PepsiCo. 106
7.3.1 Company Overview 107
7.3.2 Products & Segments 107
7.3.3 Financial Performance 107
7.3.4 Strategic Developments 108
7.4 Cereal Partners Worldwide (CPW) 109
7.4.1 Company Overview 109
7.4.2 Products & Segments 109
7.4.3 Financial Performance 109
7.4.4 Strategic Developments 110
7.5 Post Holdings 112
7.5.1 Company Overview 112
7.5.2 Products & Segments 112
7.5.3 Financial Performance 113
7.5.4 Strategic Developments 113
7.6 The Weetabix Food Company 115
7.6.1 Company Overview 115
7.6.2 Products & Segments 115
7.6.3 Financial Performance 115
7.6.4 Strategic Developments 116
List of Figures
FIG. 1 Global breakfast cereals market, 2010 – 2019 (USD Billion) 14
FIG. 2 Global Maize and Soybean Price Trend, 2007 – 2012 (USD / Kg) 20
FIG. 3 Breakfast cereals market: Porter’s five forces analysis 22
FIG. 4 Global breakfast cereals market share by region (in value terms) 27
FIG. 5 The U.S. breakfast cereals market share by company (by value), 2012 – 2019 33
FIG. 6 The U.S. breakfast cereals market share by distribution channel, by value, 2012 34
FIG. 7 Canada breakfast cereals market share by company (by value) 2012 – 2019 36
FIG. 8 Canada breakfast cereals market share, by distribution channel, by value, 2012 38
FIG. 9 Mexico breakfast cereals market share by company (by value) 2012 – 2019 42
FIG. 10 Mexico breakfast cereals market share by distribution channel (by value) 2012 42
FIG. 11 U.K. breakfast cereals market share by company (by value) 2012 – 2019 46
FIG. 12 U.K. breakfast cereals market share by distribution channel (by value) 2012 48
FIG. 13 Germany breakfast cereals market share by company (by value) 2012 – 2019 51
FIG. 14 Germany breakfast cereals market share by distribution channel (by value) 2012 52
FIG. 15 France breakfast cereals market share by company (by value) 2012 – 2019 55
FIG. 16 France breakfast cereals market share by distribution channel (by value) 2012 56
FIG. 17 Italy breakfast cereals market share by company (by value) 2012 – 2019 59
FIG. 18 Italy breakfast cereals market share by distribution channel (by value) 2012 60
FIG. 19 Spain breakfast cereals market share by company (by value) 2012 – 2019 63
FIG. 20 Spain breakfast cereals market share by distribution channel (by value) 2012 64
FIG. 21 Australia breakfast cereals market share by company (by value) 2012 – 2019 70
FIG. 22 Australia breakfast cereals market share by distribution channel (by value) 2012 72
FIG. 23 Japan breakfast cereals market share by company (by value) 2012 – 2019 75
FIG. 24 Japan breakfast cereals market share by distribution channel (by value) 2012 76
FIG. 25 South Korea breakfast cereals market share by company (by value) 2012 – 2019 79
FIG. 26 South Korea breakfast cereals market share by distribution channel (by value) 2012 80
FIG. 27 China breakfast cereals market share by company (by value) 2012 – 2019 84
FIG. 28 China breakfast cereals market share by distribution channel (by value) 2012 84
FIG. 29 India breakfast cereals market share by company(by value) 2012 – 2019 88
FIG. 30 India breakfast cereals market share by distribution channel (by value) 2012 89
FIG. 31 Brazil breakfast cereals market share by company (by value) 2012 – 2019 92
FIG. 32 Brazil breakfast cereals market share by distribution channel (by value) 2012 93
FIG. 33 Russia breakfast cereals market share by company (by value) 2012 – 2019 96
FIG. 34 Russia breakfast cereals market share by distribution channel (by value) 2012 97
FIG. 35 Global market share, 2012, by company, by value 99
FIG. 36 Competition in the clustered markets 101
FIG. 37 Kellogg’s Net Sales, 2010 – 2012 (USD Million) 104
FIG. 38 General Mills Net Sales, 2010 – 2012 (USD Million) 106
FIG. 39 PepsiCo. Net Sales, 2010 – 2012 (USD Million) 108
FIG. 40 CPW Worldwide Net Sales, 2010 – 2012 (USD Million) 110
FIG. 41 Post Holdings Net Sales, 2010 – 2012 (USD Million) 113
FIG. 42 The Weetabix Food Company Net Sales, 2010 – 2012 (USD Million) 115
LIST OF TABLES
TABLE 1 Global breakfast cereals market snapshot, 2012 & 2019 15
TABLE 2 Drivers for breakfast cereals market: Impact Analysis 18
TABLE 3 Restraints for breakfast cereals market: Impact Analysis 19
TABLE 4 Global breakfast cereals market size, by segment, 2010-2012 (Million Kg) 24
TABLE 5 Global breakfast cereals market size, by segment, 2013-2019 (Million Kg) 25
TABLE 6 Global breakfast cereals market size, by segment, 2010-2012 (USD million) 25
TABLE 7 Global breakfast cereals market size, by segment, 2013-2019 (USD million) 26
TABLE 8 North America breakfast cereals market size by segment, 2010-2012 (Million Kg) 28
TABLE 9 North America breakfast cereals market size by segment, 2013-2019 (Million Kg) 28
TABLE 10 North America breakfast cereals market size by segment, 2010-2012 (USD million) 29
TABLE 11 North America breakfast cereals market size by segment, 2013-2019 (USD million) 29
TABLE 12 The U.S. breakfast cereals market size by segment, 2010-2012 (Million Kg) 30
TABLE 13 The U.S. breakfast cereals market size by segment, 2013-2019 (Million Kg) 31
TABLE 14 The U.S. breakfast cereals market size by segment, 2010-2012 (USD million) 31
TABLE 15 The U.S. breakfast cereals market size by segment, 2013-2019 (USD million) 32
TABLE 16 Canada breakfast cereals market size by segment, 2010-2012 (Million Kg) 35
TABLE 17 Canada breakfast cereals market size by segment, 2013-2019 (Million Kg) 35
TABLE 18 Canada breakfast cereals market size by segment, 2010-2012 (USD million) 35
TABLE 19 Canada breakfast cereals market size, by segment, 2013-2019 (USD million) 36
TABLE 20 Mexico breakfast cereals market size by segment, 2010-2012 (Million Kg) 39
TABLE 21 Mexico breakfast cereals market size by segment, 2013-2019 (Million Kg) 39
TABLE 22 Mexico breakfast cereals market size by segment, 2010-2012 (USD million) 40
TABLE 23 Mexico breakfast cereals market size by segment, 2013-2019 (USD million) 40
TABLE 24 Europe breakfast cereals market size by segment, 2010-2012 (Million Kg) 43
TABLE 25 Europe breakfast cereals market size by segment, 2013-2019 (Million Kg) 43
TABLE 26 Europe breakfast cereals market size by segment, 2010-2012 (USD million) 44
TABLE 27 Europe breakfast cereals market size by segment, 2013-2019 (USD million) 44
TABLE 28 U.K. breakfast cereals market size by segment, 2010-2012 (Million Kg) 45
TABLE 29 U.K. breakfast cereals market size by segment, 2013-2019 (Million Kg) 45
TABLE 30 U.K. breakfast cereals market size by segment, 2010-2012 (USD million) 45
TABLE 31 U.K. breakfast cereals market size by segment, 2013-2019 (USD million) 46
TABLE 32 Germany breakfast cereals market size by segment, 2010-2012 (Million Kg) 49
TABLE 33 Germany breakfast cereals market size by segment, 2013-2019 (Million Kg) 50
TABLE 34 Germany breakfast cereals market size by segment, 2010-2012 (USD million) 50
TABLE 35 Germany breakfast cereals market size by segment, 2013-2019 (USD million) 50
TABLE 36 France breakfast cereals market size by segment, 2010-2012 (Million Kg) 53
TABLE 37 France breakfast cereals market size by segment, 2013-2019 (Million Kg) 53
TABLE 38 France breakfast cereals market size by segment, 2010-2012 (USD million) 54
TABLE 39 France breakfast cereals market size, by segment, 2013-2019 (USD million) 54
TABLE 40 Italy breakfast cereals market size by segment, 2010-2012 (Million Kg) 57
TABLE 41 Italy breakfast cereals market size by segment, 2013-2019 (Million Kg) 57
TABLE 42 Italy breakfast cereals market size by segment, 2010-2012 (USD million) 57
TABLE 43 Italy breakfast cereals market size, by segment, 2013-2019 (USD million) 58
TABLE 44 Spain breakfast cereals market size by segment, 2010-2012 (Million Kg) 61
TABLE 45 Spain breakfast cereals market size by segment, 2013-2019 (Million Kg) 61
TABLE 46 Spain breakfast cereals market size by segment, 2010-2012 (USD million) 61
TABLE 47 Spain breakfast cereals market size by segment, 2013-2019 (USD million) 62
TABLE 48 Asia Pacific breakfast cereals market size by segment, 2010-2012 (Million Kg) 65
TABLE 49 Asia Pacific breakfast cereals market size by segment, 2013-2019 (Million Kg) 65
TABLE 50 Asia Pacific breakfast cereals market size by segment, 2010-2012 (USD million) 66
TABLE 51 Asia Pacific breakfast cereals market size by segment, 2013-2019 (USD million) 66
TABLE 52 Australia breakfast cereals market size by segment, 2010-2012 (Million Kg) 67
TABLE 53 Australia breakfast cereals market size by segment, 2013-2019 (Million Kg) 68
TABLE 54 Australia breakfast cereals market size by segment, 2010-2012 (USD million) 68
TABLE 55 Australia breakfast cereals market size by segment, 2013-2019 (USD million) 69
TABLE 56 Whole grain labeling of foods in Australia 71
TABLE 57 Japan breakfast cereals market size by segment, 2010-2012 (Million Kg) 73
TABLE 58 Japan breakfast cereals market size by segment, 2013-2019 (Million Kg) 73
TABLE 59 Japan breakfast cereals market size by segment, 2010-2012 (USD million) 73
TABLE 60 Japan breakfast cereals market size by segment, 2013-2019 (USD million) 74
TABLE 61 South Korea breakfast cereals market size by segment, 2010-2012 (Million Kg) 77
TABLE 62 South Korea breakfast cereals market size by segment, 2013-2019 (Million Kg) 77
TABLE 63 South Korea breakfast cereals market size by segment, 2010-2012 (USD million) 78
TABLE 64 South Korea breakfast cereals market size by segment, 2013-2019 (USD million) 78
TABLE 65 China breakfast cereals market size by segment, 2010-2012 (Million Kg) 81
TABLE 66 China breakfast cereals market size by segment, 2013-2019 (Million Kg) 81
TABLE 67 China breakfast cereals market size by segment, 2010-2012 (USD million) 81
TABLE 68 China breakfast cereals market size by segment, 2013-2019 (USD million) 82
TABLE 69 India breakfast cereals market size by segment, 2010-2012 (Million Kg) 85
TABLE 70 Indian breakfast cereals market size by segment, 2013-2019 (Million Kg) 86
TABLE 71 Indian breakfast cereals market size by segment, 2010-2012 (USD million) 86
TABLE 72 Indian breakfast cereals market size by segment, 2013-2019 (USD million) 87
TABLE 73 Brazil breakfast cereals market size by segment, 2010-2012 (Million Kg) 90
TABLE 74 Brazil breakfast cereals market size by segment, 2013-2019 (Million Kg) 90
TABLE 75 Brazil breakfast cereals market size by segment, 2010-2012 (USD million) 91
TABLE 76 Brazil breakfast cereals market size by segment, 2013-2019 (USD million) 91
TABLE 77 Russian breakfast cereals market size by segment, 2010-2012 (Million Kg) 94
TABLE 78 Russian breakfast cereals market size, by segment, 2013-2019 (Million Kg) 94
TABLE 79 Russian breakfast cereals market size, by segment, 2010-2012 (USD million) 95
TABLE 80 Russian breakfast cereals market size, by segment, 2013-2019 (USD million) 95
TABLE 81 Post Holdings Breakfast Cereals Product Line 112
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