LONDON, May 2, 2014 /Emag.co.uk/ —
Geoffrey Dixon, Head of Insights from Commercial Intelligence (CI) testified before Pennsylvania House Democrats on May 1 and presented findings of the ground-breaking survey CI conducted amongst 506 New Jersey online gamblers. Dixon’s presentation focused on issues around the migration from un-licensed to licensed sites, player demographics, comparison between online and land-based play and the impact of online play on engagement with land-based casinos.
Members of the Democratic Policy Committee were keen to learn more about enforcement measures after they heard that 65% of respondents had gambled online before legal gambling launched in NJ in November 2013 and around 64% of those players still choose to gamble on un-licensed sites.
The CI presentation pointed at a strong correlation between land-based and online play. 21% of respondents started playing in land-based casinos between end of November, when legal iGaming was launched in New Jersey, and the third week of January, the time of the survey.
Geoffrey Dixon said: “We were delighted to be able to provide robust empirical evidence to help guide the debate. Pennsylvania, with its large and well performing gaming industry, is watching closely the performance of recently launched internet gambling operations in the neighbouring states. As for legislators in many other states looking for ways to raise additional tax revenue, New Jersey is a test bed of the potential for revenue generation via internet gaming, possible social impacts and effect on the existing land-based industry. We are grateful to Chairwoman Rosita Youngblood for allowing us to present the New Jersey findings and hope they will inform the legislators as they’re gathering information on internet gambling.”
An update to the NJ players’ survey, designed to track the evolution of players’ behaviour will be released late May and results presented in June exclusively to registered attendees of the 14th Global iGaming Congress & Expo (July 14-16, San Francisco, CA, http://www.gigse.com as part of the event’s Consumer Insight focus), and to wider audiences after the July event. Download a snapshot of the survey here: http://www.gigse.com/new-jersey-player-survey-0.
Commercial Intelligence is the market research joint venture between Clarion Events and Vivid Interface. GiGse is organised by Clarion Events and is North America’s largest and most established event focused on regulated internet gaming. For further information please contact Ewa Bakun: firstname.lastname@example.org or telephone +44-(0)20-7384-8116.
SOURCE Commercial Intelligence