Environmental protection is not only the concern of advocates but, more importantly, for every stakeholder to take necessary action to lessen its impacts. Good thing that welcoming efforts are coming from almost all sectors, including the entertainment industry to contribute to this essential cause. Not only because they have seen how devastating the effects of natural and human-made calamities have been, but also, they feel the need to preserve the remaining riches provided by the environment. Different initiatives were started and sustained, making the industry truly inspiring in how they respond to the environmental crisis that the world is now experiencing.
Traditionally, heavy use of energy and materials is what production entails to create outstanding masterpieces. Aside from the excessive consumption of energy and resources, the entertainment industry also generates a vast quantity of waste from the materials they use in production. The growing awareness in the sector changed this old practice, and they positively responded to the increasing initiatives to promote environmental sustainability laws and policies.
Energy efficiency is something that has been deeply realised by the industry as manifested in their shift to more eco-friendly production sets. Also, some production studios have installed solar panels Manchester companies provide for their enormous energy consumption. And with the right pieces of equipment, the use of generators is minimised while using the natural sources available for their outdoor production set.
Awareness-raising and socially-responsible concepts
The entertainment industry also incorporates environmental issues into the idea of their creative outputs. This move has seen to be effective in terms of raising the awareness of their audiences, as well as engaging them to be more socially-responsible individuals. There are movies, stage plays, songs, and live performances that are injected with stories, aspirations, and calls to action that raise the need to address and respond to the environmental crisis.
Promotion and use of alternative materials
As the industry shares the conventional means of producing quality productions, they are also united in encouraging their ranks to use alternatives and promote them as well. For the clothing, props and backdrops, for instance, they make use of materials with the ecological seal of approval. Meaning, these products are made from recyclable items, did not cause harm to any living things, and will only produce organic waste.
The practice of environment-friendly habits
The ecological transformation of the entertainment industry does not only reflect on their production set and masterpieces but also established environment-friendly habits among their people. They implement in-house rules such as using reusable water bottles on the production set and renting of props instead of buying them. Also, they devise mechanisms to monitor their daily consumption of electricity, water, and other materials to comply with the specific standards they set for eco-friendly production. And instead of throwing away or destroying the props and excess food used, they donate them to people in need.
The entertainment industry is known to be one of the most influential in society. The sector can effectively persuade its followers using a sharp message in their work of arts. Aside from this, they practice environmental protection without sacrificing their corporate interests.