Emag.co.uk Entertainment News Leader
Facebook is yet to find out the perfect way to generate revenue from the platform and lately it is learned to be coming up with mid-video ads.
In 2016 the social giant rolled out similar mid-roll video ads but was limited to just some Live broadcasts.
The new announcement will however be a bit different. The ads will be rolled only in non-live videos and to be embedded after 20 seconds of video play.
Sources say Facebook has started emailing agencies about the new advertisement slots on the platform.
However, there has been no comment from Facebook about the new ads policy.
According to Re/code, the social giant will also seems to be changing the way video views are tracked.
It is to understand monetizing videos successfully rely more on making longer videos. Publishers need to upload videos which are not of few seconds, but those should be of few minutes similar to what is found on YouTube.
It is learned Facebook is willing to share 55 percent of the generated revenue with publishers. There will be just mid-video ads and not pre-roll ads unlike YouTube.
Facebook reveals to have invested heavily into growing video views and currently users watch 100 million hours of video every day.
Until now the videos are not profitable, but those just serve the purpose of keeping users on the platform for longer time and persuade brands to create content.
For publishers the new mid-video ads will represent a new way of making money on the platform, but the content should be interesting enough to keep people watching for at least 20 seconds before the ads load.
