Emag.co.uk Entertainment News Leader
CAMBRIDGE, Mass., Dec. 12, 2013 /Emag.co.uk/ — Fuld & Company today announced the launch of a new line of business, Fuld Omniscope, which will expand the firm’s offerings into strategic market research and analytics.
In making the announcement, Leonard Fuld, CEO, Fuld & Company, said, “This is a strategic decision for us that will allow us to serve our clients across a wider range of strategic business issues. These include fundamental assessment globally of competitive threats, anticipation of future market opportunities and analysis of consumer trends in their B2B or B2C markets. In short, Omniscope can help clients with today’s competitive challenges and tomorrow’s business opportunities. It brings sophisticated analytics along with traditional and innovative market research capabilities, blending them to address very real commercial and competitive questions.”
Tarun Mehra, formerly with Grail Research division of The Monitor Group (now a division of Deloitte Consulting), will lead Fuld Omniscope. Prior to Fuld, Mehra held numerous leadership positions at Grail. He launched and grew Grail’s China business, helped scale its India operations and co-led business development in the US across many industry segments. Mehra began his career at i2 Technologies and also worked with Accenture. His consulting experience focuses on advising clients on growth related issues in a variety of industries.
“Leonard Fuld is a strategic visionary shepherding the creation and growth of a preeminent competitive intelligence and consulting firm which will help businesses stay ahead of their competitors,” Mehra commented. “With Fuld Omniscope we expect to broaden the traditional Fuld & Company offerings to allow our clients to address the entire array of tactical and strategic knowledge needs which include but are not limited to such issues, such as identification and assessment of new growth opportunities (new geographies, new products, new customer segments), assessment of customer needs, behaviors and decision process, tactical market monitoring, to name a few. With this capability our clients will be able to address their entire breadth of competitive and market issues.”
Among Fuld Omniscope’s broad set of offerings are – market opportunity analysis, market entry and growth studies, customer attitude and behavior studies, customer segmentation, market monitoring and trend-spotting, social media tracking, benchmarking, community boards, internal and external data analytics, value chain assessment, to name a few. Its industry specialties include hi-tech, consumer goods, financial services, life sciences and industrial products.
Leonard Fuld, a pioneer in the field of competitive intelligence, created many of the intelligence-gathering techniques currently used by corporations around the globe to improve their early warning capability. His book, The Secret Language of Competitive Intelligence (Crown Publishing, a division of Random House, Inc., 2006), is considered as the reference book for the industry. His articles have appeared in major business publications including The Wall Street Journal, The Economist, The Harvard Business Review, CIO Magazine, among many others.
About Fuld & Company
Fuld & Company is Cambridge, Massachusetts-headquartered pioneering firm in the field of competitive intelligence, providing research and analysis and strategy gaming for over 33 years with offices in London and Manila.
About Fuld Omniscope
Fuld Omniscope (www.fuldomniscope.com) is a Cambridge, Massachusetts-headquartered next-generation strategic market research and analytics firm serving corporations, consulting firms and investment firms, across a variety of industries. The firm helps clients with business issues related to growth, customers, monitoring and other topics.
SOURCE Fuld & Company
http://www.fuldomniscope.com
