For several years, businesses have depended on the use of promotional products to effectively drive the visibility and awareness of their brands. These products should have a use that helps in meeting the specific needs of your customers. Companies have learned to leverage these needs to also build the awareness of their brands.
One of the most effective kinds of promotional product is a promotional bag. Everyone has a need that a bag can meet. Hence, making them one of the most viable and affordable promotional products to improve the visibility of your brand.
Hence, you can never go wrong by giving away promotional bags at events. However, it is important to know what to look out for when giving out these bags at an event.
Keep it on the Shelf or Use it?
When giving promotional items in events, it is imperative to remember that it is most likely that your customers have picked up promotional bags from other businesses as well. This means that whatever you give them must be attractive enough to either replace what they already have, or at least make the “I just love this” list.
Hence, in other to keep up with the competition in the minds of your customers, you should pay attention to the tips below:
PAY ATTENTION THE DESIGN OF THE BAGS: Studies show that customers already know if promotional products belong on the shelf — or are perfect for their needs the moment they see them. This means that the appearance of your promotional bag is important. Visit this link for amazing branded paper bags
When we talk about the design of promo bags, we are referring both to the shape and finish of the bag and the design printed on it. Make sure that the design of the bag is simple before picking one.
Studies show that simple bag designs are often the best fit for events. Hence, keeping the design of your promo bag simple increases the chances of your customers using your promo bags. It is also important to focus on the design that will be printed on the bags. Keep it simple and attractive.
AVOID LOW-QUALITY AND CHEAP PROMO BAGS: We all understand the need to stay within the boundaries of your budget — no one is ever interested in eating into the profits of his business. Hence, one of the greatest temptations most business owners face is going for something that is cheap. While it is important to go for what you can afford, it is also important to keep an eye on the quality of your promo bags. No one wants to look cheap. Hence, when you pick price over quality for them, you increase the chances of your promo bags ending up on the shelf.
BE CONSCIOUS OF TRAVEL USE: One of the ways that you will ensure that event attendees do not forget your promo bag is choosing a bag that can get past airport security. People are always in need of bags that they can simply take with them while boarding the plane. Hence, you should consider strap-on promo bags as they allow customers to take your bag with them while boarding a plane. The size of the bag is also important when making sure your promo bag can pass airport security. Hence, always pick moderately-sized bags.
In conclusion, if you really want to make your promo bags have a lasting impression on the attendees of your events, the tips above will help you do just that.