iphone x

iPhone X Sales Below Estimation During Christmas Shopping

It was a less Merry Christmas for Apple as the sale of much expected iPhone X went down during the peak time and analysts claim the shipment projections for the next year’s first quarter to be lower. Meanwhile, the shares graph of the company too took southward turn on Tuesday.

Sinolink Securities Co. analyst Zhang Bin said the iPhone X shipments could be down by about 10 million in the period compared to the estimation.

Bin added, “After the first wave of demand has been fulfilled, the market now worries that the high price of the iPhone X may weaken demand in the first quarter.”

If believed to JL Warren Capital LLC the shipment may decline by 25 million units in the first quarter and this reflects weak demand due to high price of the device. The shipment in the last quarter of 2017 was 30 million units.

In a statement the analysis company wrote the highly publicized iPhone X failed to boost global demand.

However, the so-called 10th anniversary phone is just one strategy of Apple while heading into the new year. It also launched iPhone 8 and iPhone 8 Plus at a bit lower prices.

Cowen & Co. writes the iDevice giant didn’t add enough new technology into the iPhone X and the high price tag of $999 was not justified.

Apart from the iPhone X, iPhone 8 and iPhone 8 Plus, the company also has on selves even less expensive smartphones like the iPhone SE, iPhone 6s, and iPhone 7.