They’ve got Grammy Awards and No. 1 albums, but now, music power couple Jay Z and Beyonce are taking on an entirely new challenge!
On Tuesday, the rapper announced that he’ll be following a strictly vegan diet for 22 days, and that his wife will be joining him in doing so.
“Psychologists have said it takes 21 days to make or break a habit,” he wrote on his website. “On the 22nd day, you’ve found the way.
On December 3rd, one day before my 44th birthday I will embark on a 22 Days challenge to go completely vegan, or as I prefer to call it, plant-based!!”
He went on to explain where he got the inspiration for his newest idea.
“This all started a few months back when a good friend and vegan challenged me to embrace a “plant-based breakfast” every day,” he continued. “It was surprisingly easier on me than I thought.”
Of course, fans next question might be why it took so long for Jay to switch from just breakfast, to a complete vegan diet. “There’s something spiritual to me about it being my 44th birthday and the serendipity behind the number of days in this challenge,” he explained. “22(2+2=4) coupled with the fact that the challenge ends on Christmas day…It just feels right!”
He concluded by assuring that he’d keep everybody updated with his progress, and also asking fans for any vegan meal advice. In a P.S., Jay added, “B is also joining me.”