Leading research and advisory firm names Marketo leader in marketing automation in recent report

SAN MATEO, Calif., May 21, 2014 /Emag.co.uk/ — Marketo Inc. (NASDAQ: MKTO), the leading provider of marketing software, today announced it has been named the leader by SiriusDecisions in its 2014 SiriusView. This comprehensive report examined 17 offerings in the marketing automation platform space including those from IBM, Adobe, Salesforce and Oracle. The report awarded Marketo the highest scores in features, user experience, enablement and viability. Marketo is also considered a leader in vision and deployment.

The company’s new customer engagement platform, announced last month at its annual Summit, was lauded for its intuitive interface, ability to align the activities of sales and marketing functions and enabling marketers to learn a new platform quickly in order to build long-term, durable relationships with customers and thrive in a rapidly changing world.

“We are seeing category leaders outpacing the competition in terms of innovation. We’re also witnessing category leaders develop passionate communities of users,” said Jay Famico, technology practice director at SiriusDecisions. “Category leaders build and maintain an ecosystem of users, technology partners and service providers that is robust – offering users a great deal of support, networking and shared best practices.”

Last month, Marketo also unveiled its new Real-Time Personalization product. Marketo Real-Time Personalization plugs into any marketing platform and helps marketers make a company’s website as personalized as its email communications, create meaningful interactions with individuals and drive a 270 percent increase in content consumption. The company will demo this product at the 2014 SiriusDecisions Summit in Orlando this week and speak to Summit attendees about the need for transformational marketing. Marketo customers will also share how they use Marketo to drive next generation programs that reach new audiences in unique and engaging ways.

To learn more, stop by booth 27 at the 2014 SiriusDecisions Summit in Orlando today or visit www.marketo.com.

About Marketo

Marketo (NASDAQ:  MKTO) provides the leading marketing software for companies of all sizes to build and sustain engaging customer relationships. Spanning today’s digital, social, mobile and offline channels, Marketo’s® customer engagement platform powers a set of breakthrough applications to help marketers tackle all aspects of digital marketing from the planning and orchestration of marketing activities to the delivery of personalized interactions that can be optimized in real-time. Marketo’s applications are known for their ease-of-use, and are complemented by the Marketing Nation™, a thriving network of more than 250 LaunchPoint™ ecosystem partners and over 40,000 marketers who share and learn from each other to grow their collective marketing expertise. The result for modern marketers is unprecedented agility and superior results. Headquartered in San Mateo, CA with offices in Europe, Australia and a joint-venture in Japan, Marketo serves as a strategic marketing partner to more than 3,000 large enterprises and fast-growing small companies across a wide variety of industries. For more information, visit www.marketo.com. 

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SOURCE Marketo Inc.

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