It seems like rappers are going to have to watch what lyrics they choose to put in their music now as sponsors are firing artist at the drop of a pin.
This week Lil Wayne fell criminal to being the next person dropped by a major sponsor after lyrics in his ‘Karate Chop’ song with future displeased the family of civil rights hero Emmett Till who was brutally murdered in 1955.
His lyrics went: ‘Bout to put rims on my skateboard wheels, beat that pussy up like Emmett Till.’
Emmett Till was tortured and killed at 14 years old when he was accused of flirting with a white woman. Her husband and half brother arrived at Till’s house took him to a barn and repeatedly beat him up, gouged one of his eyes out then shot him in the head and disposed of his body in a river that was found three days later.
Rick Ross just a few weeks ago was dropped by Reebok for lyrics he put down on Rockos U.O.E.N.O about supposedly putting a drug in a ladies drink, taking her home without her knowing suggesting activity with no consent.
Lil Wayne issued an apology to the Till family which was appreciated but declined because they didn’t believe it was enough or ‘genuine’.
Rap can be a tricky game because wordplay is what they do and it can sometimes be innocent however there is a line that can be crossed and people aren’t happy with it. Rappers definitely get away with a lot of things they say which they shouldn’t but society has accepted that is ok because its rap and its music so they get a bly, and now I think people are realising the line is being crossed, there is so much behind the line you can say were you don’t have to cross that line to get your point across.
I don’t know if it should go as far as sponsors dropping them but I definately think something should be done about it.