London has banned junk food advertisements on tubes and busses to help curbing childhood obesity epidemic.
Mayor Sadiq Khan said those foods and drinks which are high in salt, sugar and fat will not be seen in ads on London’s tube, bus and overground train network.
Currently the ban is out to consulation and if approved such ads promoting junk food will also not be seen at stations of tubes and trains.
This mean McDonald’s will not be able to advertise its Big Mac and fries. Coca-Cola will be denied of full-sugar drinks, but its Diet Coke will still run as usual.
Obesity campaigners have welcomed London Mayor’s announcement amid the fact that about forth percent of the kids in age group of 10 and 11 years are obese in the city, which is one of the highest rates in Europe.
Khans said in his announcement that child obesity is a ticking timebomb in the city and challeged the Theresa May government to do more to stop such obesity epidemic in the country as a whole.
The Mayor added, “If we don’t take bold steps against it we are not doing right by our young people as well as placing a huge strain on our already pressurized health service in years to come.”
Lately the obesity campaigners have been putting pressure on the government to toughen up the child strategy in England.
It is hoped the removal of junk food ads from such public platforms could reduce the influence on families and children to make unhealthy choices.