Over the years forms have gradually become part and parcel of the online experience, and can be found practically everywhere – from apps to websites. The reason for this is because they play a crucial role for businesses.
By understanding the benefits of online forms, you will be able to take advantage of them much more effectively. In particular there are a few ways online forms can benefit businesses that you should be cognizant of:
- Collect leads and segment them based on data
One of the main benefits that online forms provide to businesses is the ability to collect and segment leads. Many businesses encourage potential leads to ‘sign up’ or register their interest, and in exchange may provide a free gift, coupon, or some other incentive.
The data is collected via an online form can then be used to segment the leads based on several factors. By doing so when businesses opt to market to these leads they can do so in a more targeted manner.
- Conduct market research
Learning more about a target market is invaluable to any business, and online forms can help conduct market research in a more effective manner. The versatility of online forms and their ability to gather different types of data makes them perfect for market research, and they tend to have higher completion rates than ‘pen and paper’ surveys.
On top of that the data that is collected using online forms will be digital, making it easier to manage and analyze.
- Gather feedback from customers
For businesses to remain competitive it is vital that they listen to feedback from their customers – but first they need to provide customers with a channel to give that feedback. Online forms will help make it easier for customers to provide feedback, while at the same time businesses can structure them in a way that makes it easier to process.
- Accept and process online orders and payments
Arguably the single biggest benefit of online forms is the fact that it allows businesses to accept and process online orders and payments. By using online forms, businesses can gather the details required for the online order, and securely obtain payment details as well.
In many ways without online forms ecommerce would be far less viable than it is, as customers would have to go through a far longer process in order to purchase products online.
Although the exact manner in which you use online forms will vary depending on your business – odds are you could benefit in one or more of the ways listed above. All that you need is a way to create exactly the kind of forms you need, and for example you could try AidaForm Online Form Builder.
At this point you should probably have a few ideas of areas of your business where online forms could prove beneficial. If you aren’t already using them it is vital that you start, as they could make a world of difference to your bottom line.