Philips Airfryer Teams Up with Hit Culinary Competition Series MASTERCHEF to Inspire Home Cooks to Create Tasty Meals in Minutes

STAMFORD, Conn., June 4, 2014 /Emag.co.uk/ — According to a recent study, Americans are now eating less calories and cutting back on high-caloric prepared meals1 in an effort to fight the battle of the bulge.  With healthy eating on the rise, Philips Airfryer, an innovative home cooker that is revolutionizing frying, baking, roasting and grilling, is helping cooks across America prepare delicious and healthy meals without sacrificing the taste and texture of their favorite foods. As Philips Airfryer sets out to revolutionize healthy home cooking, America’s most-watched cooking competition series, MASTERCHEF, will put this season’s contestants to task to create a variety of delicious, diverse and inspiring meals using Philips Airfryer.

Watch Season Five of MASTERCHEF Mondays (8:00-9:00 PM ET/PT) on FOX and tune in later this season as the contestants face an exciting challenge that will inspire home cooks to create their own impressive culinary creation using the Philips Airfryer. With its unique Rapid Air Technology, Philips Airfryer circulates hot air with speed and precision for perfect results using only a tablespoon or less of oil. It’s a fast and easy solution to make restaurant quality snacks and meals – MASTERCHEF-approved.

“Teaming up with MASTERCHEF was a natural choice for Philips; we both share the aspiration to inspire home cooks to bring their culinary passions to every dish they create,” says Jacopo D’Alessandris, CMO, Philips Consumer Lifestyle North America. “Philips Airfryer’s innovative technology makes it easy to cook delicious meals at home using less oil and in much less time than other cooking methods. With Philips Airfryer, tasty, healthy meals are reclaiming their place at the family dinner table.”

Philips Airfryer is also teaming up with the most recent MASTERCHEF winner Luca Manfé, to recreate a number of delicious classics, including one from his new cookbook, My Italian Kitchen, available now at bookstores everywhere and online. Through a series of recipe videos and media appearances, Manfé will provide tips on how to cook light Italian meatballs for summer parties without heating up the kitchen, quick and easy breakfast frittatas for families juggling a hectic schedule, and gooey Italian grilled cheese sandwiches for an impromptu picnic with an international twist. To see Philips Airfryer and Luca in action, click here: http://youtu.be/ypeFBtkGdMM

“I’ve had the opportunity to work with some of the most talented chefs in the industry and experience ingredients and techniques from around the world. But to me, the best dishes will always be inspired by meals created right in the family kitchen,” says Luca Manfé. “Philips Airfryer makes it easy for home cooks to get creative and prepare a wide variety of delicious meals.” 

The Philips Airfryer is easy to use with a built in timer and fully adjustable temperature control for perfectly consistent results every time. It’s simple to clean with a removable drawer and food basket that are both dishwasher safe. The newest model, Viva Collection, features a digital touchscreen interface, 60 minute timer and double layer rack to maximize the Airfryer’s capacity.

For more information about Philips Airfryer, please visit www.philips.com/airfryer.

The Philips Airfryer retails for $249.99 – $349.99 and is available at Williams Sonoma and other fine retailers.

My Italian Kitchen retails for $24.95 and is available wherever books are sold.

1United States Department of Agriculture. American Adults are Choosing Healthier Foods, Consuming Healthier Diets. 16 January 2014.

MasterChef U.S. is produced by Shine America. The series format is produced in over 45 territories, airs in over 150 territories and celebrates 250 million viewers world-wide.

About Royal Philips Electronics
Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified health and well-being company, focused on improving people’s lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of “sense and simplicity”. Headquartered in the Netherlands, Philips employs 119,000 employees in more than 60 countries worldwide. With sales of EUR 25.4 billion in 2010, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in flat TV, male shaving and grooming, portable entertainment and oral healthcare. News from Philips is located at www.philips.com/newscenter.

About Shine America:
Shine America is the U.S. division of Shine Group, an award-winning global production and distribution organization with 30 production companies across 12 countries.  Shine America is a leading television studio that creates inspired and compelling programming including current unscripted series MasterChef (FOX), MasterChef Junior (FOX), The Biggest Loser (NBC), Minute to Win It (GSN), The Face (Oxygen) and upcoming Riot (FOX), Restaurant Kickstart (CNBC) and Fake-Off (TruTV). Scripted series include Peabody Award-winning The Bridge (FX), as well as upcoming dramas Gracepoint (FOX) and Utopia (HBO).  

Shine America incorporates several divisions including unscripted format label Ardaban, which develops and distributes original content to the U.S. marketplace including series Beat The House (HGTV) and The One That Got Away (TLC). The global Shine 360˚ division builds brands through the leveraging of its intellectual property and creating integrated marketing opportunities for advertisers. Shine Group’s distribution arm, Shine International, distributes Shine America’s extensive library of programming and formats to more than 150 countries. 

Video – http://origin-qps.onstreammedia.com/origin/multivu_archive/PRNA/ENR/94438-FX-NY42458-20140604-1.mp4 
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SOURCE Royal Philips

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