Several successful rock bands joined the rapidly growing world of rock music in the mid 1960s. In this period, rock musicians broke the norms and introduced new possibilities. Among several popular bands of this period, one can name The Kinks, The Who, The Pretty Things, The Rolling Stones, etc. Most of the influential bands of this period belonged to the British Invasion.
The Leading Bands
Due to the pioneering works of such bands in this period, those are indeed among the most influential bands of the rock music and famous as the rock legends. However, their fame is indeed related to their 1960s (or early 1970s) works, rather than in the modern rock era, except The Rolling Stones which is still a popular band. In other words, (most of) the leading bands of this period did not adapt their music to the incoming styles of rock; whereas, the leading bands of the late 1960s are still popular.
The Who is famous for performing the first ‘Rock Opera’, which later became so popular among rock and heavy metal bands. “A Quick One, While He’s Away” was the last track of The Who’s second album, A Quick One. This unusually long track (9:10) is indeed a collection of short songs (to meet the common length of rock songs in that time). This structure for a long song was later followed in various rock records.
Birth of Rock Culture
In fact, a new philosophy was spread in the rock world based on an idea that ‘rock music is not just for fun and rock fans have worry about (or pay attention to) the life and social issues’. Rock gradually became a culture and its fans became a community of youth with the joint interests. An example is the youth movement led to the hippie community, which had three joint interests, namely psychedelic rock, sexual revolution, and drugs.
In spite of such changes, this period should be considered as the growth of a tendency for ‘real’ rock, rather than a revolution. The real revolution of rock music was indeed happened in the late 1960s, when much advancement was made musically. The music of this period (mid-1960s) is now somehow old-fashioned, but the rock records (particularly instrumental performances) of the late 1960s are still comparable to the present rock music.
Paint It Black
Among various songs lyrically introducing the so-called rock culture, the single released by The Rolling Stones in 1966 is noticeable. The song, Pain It Black, introduced the tendency towards the black color, though it never became a part of rock culture. Instead, it was a visage of Gothic art, which became the basis of metal culture.